It Pays to Get Certified.
Experience Design, Information Architecture, HTML Prototyping
As ISRI's RIOS & R2/RIOS recycling programs gained awareness within the recycling industry, ISRI was actively looking to improve their web lead generation process. The previous website featured too many forms, too much friction, and was losing potential customers before they could even get contact information. With the Certify Me site, the goal was to increase lead generation, as well as promote those newly certified recycling facilities. The new website has been steadily producing leads since its launch, with over 100 companies showing an interest in making their facility RIOS or R2/RIOS certified.