Strong. Secure. Sustainable.
Experience Design, Information Architecture
With a website that was not creating the type of traction around its Chemistry to Energy campaign that it was hoping for, the American Chemistry Council decided it needed to re-design the campaign's website. With goals of increasing site stickiness and user engagement, a complete re-architecting of the site's information architecture and UI re-design, was planned and executed on an extremely tight schedule. Since the launch of the new site, ACC has seen new highs in traffic, and begun to cultivate a mailing list for future updates and campaigns.