Seeing Through the Hype

Nasim Mansurov, for Photography Life, writes:

I decided to write on a topic that nobody wants to talk about – how camera companies and everyone else involved in the camera industry are banking on people, AKA the consumers. I wrote this article primarily because of the sense of guilt I have had for years now and also because I do not want our readers to fall into the traps of consumerism.

Just remember, in 2017, technology — cameras, phones, or otherwise — is awesome, and has awesome potential to do the jobs we employ it for really well.

When shopping for the next piece of technology to add to your life, try to remember that. It might be a tool, it might be a toy, it might even be mission critical, but no matter what the jobs technology needs to do for you, there are probably multiple awesome solutions for you.

Companies will do their very best to overwhelm you with hype, in ways both transparent and opaque, but try not to fall for it. Instead of concentrating on the thing that is the "best" or "reviews" well, experience it yourself, make a choice based on what fits your life best, and don't worry about what the Internet says.

It's easier than ever to fall in love with the "new thing". Fall in love with the right thing.